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Social CRM and Brand Loyalty
Social CRM is defined as the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty being attitude towards a brand that inclines a customer...
View ArticleSocial CRM and Customer Advocacy Programs: Case Study
In my previous post titled Loyalty Programs are Passé, how about Customer Advocacy Program?, I highlighted the importance of tracking outbound Word Of Mouth (WOM) on Social Networking sites and...
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